When it comes to dog-crazy motherpuppers, our Founder, Emma, takes the cake.

A devoted mama to her fur babies, Boss and Kora, it was while buying (yet another set of) matching doggy bandannas that Emma noticed a gap in the market for a fashion-forward clothing range targeted at proud pet parents (especially Dog Mums).

Armed with her Bachelors in Marketing, a Masters of Public Relations, and her dream of being a stay-at-home dog mum, Emma and her husband, Dan, set out to create a fun, ethical, iconic brand that reflected the proud identity and sassy attitude of their puppy-lovin’ posse, while celebrating the special bond between humans and fur kids.

Fast forward two years later, and The Dog Mum is Australia's most popular online retailer of ethically-made threads for the sassy #dogmum and #dogdad in the 'hood.

Handprinted with a whole lotta' heart in beautiful Brisbane, The Dog Mum range includes tees, tanks, hoodies, and accessories for all members of your wolf pack - from the tiniest of motherpuppers to OG grandparents.

And while The Dog Mum team may have expanded and changed in recent times (hello, tiny pet human!), their mission - to make dog mums feel seen, loved, and celebrated – remains the same - and always will.