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BFCM Sale On Now! Spend $75 get 15% off / $130 get 20% off / $200 get 25% off

A devoted mama to her furbabies, Boss and Kora, it was while buying (yet another set of) matching doggy bandannas that Emma noticed a gap in the market for a fashion-forward clothing range targeted at proud pet parents. 

Armed with her Bachelors in Marketing & PR, a Masters of Public Relations, and her dream of being a stay-at-home dog mum, Emma and her husband, Dan, set out to create a fun, ethical, iconic brand that reflected the proud identity and sassy attitude of their puppy-lovin’ posse, while celebrating the special bond between humans and hounds. 

Fast forward three and a half years later, and The Dog Mum is Australia's most popular online retailer of ethically-made threads for the sassy #dogmum and #dogdad in the 'hood.  

Handprinted with a whole lotta' heart in beautiful Brisbane, The Dog Mum range includes tees, tanks, hoodies, and accessories for all members of your wolf pack - from the tiniest of motherpuppers to OG grandparents. 

And while The Dog Mum team may have expanded and changed in recent times (hello, tiny pet human!), their mission - to make dog mums feel seen, loved, and celebrated – remains the same - and always will.

READY TO SEE WHY OUR GEAR IS SO DAMN PAW-SOME?

What makes us the raddest motherpuppers in the dog park

  • Our range is proudly (and lovingly) handprinted here in Brisbane, Australia. (Aussie, Aussie, Aussie!)

  • We give back to our furry friends with $1 from every order donated to a charity.

  • We support ethical fashion practices and only purchase from fair labour-accredited sources.